Users will soon have a new feature that enables them to lessen the amount of AI-made media appearing in their streams. This move comes as the company disclosed that it presently contains in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a phrase for poor-quality, mass-produced content that is typically illogical or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The platform announced that there are now over a billion videos on its app identified as AI-generated. Overall, over 100 mn pieces of content are added to the platform daily, making clips made by AI a minor part of its complete catalog.
User Control Features
Users will be in a position to decrease or raise the amount of artificial media they see by accessing the “manage topic” option in the platform and choosing the AI content topic. Further subjects that currently be controlled under the filter cover news, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require creators to label convincing artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the app will from now on apply an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This action is intended to deter users from trying to circumvent the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2m awareness program for experts and organizations to develop informative material about ethical AI use. This project will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over plans to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to eliminate hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by filtering out the most graphic content prior to it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
